Surf has joined forces with The Only Way is Essex star Joey Essex to create a limited-edition liquid detergent featuring a phrase regularly used on the show.

The brand, which sponsors the award- winning ITV2 show, has introduced new fragrance Surf Summer D’reem, which contains notes of coconut, jasmine, melon and lychee.

The word ‘reem’ incorporated into the product name is a popular term used by cast member Joey Essex, to describe something that looks good or supreme.

The fragrance will be available in Asda from August for a limited period, followed by Tesco, Sainsbury’s and Morrisons from September (rsp: £4.85)

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