Swaying Willow, the low alcohol diet Chardonnay, has been linked with a national chain of health and fitness clubs for a post Christmas on-pack promotion.
International Wine Services has signed a deal with LA Fitness to offer a free day pass to the centres on 80,000 bottles of the wine going on sale in Tesco and Sainsbury's. This is designed to coincide with the annual New Year resolutions fitness boom.
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