Confectionery brand Swizzels has launched its Christmas range, which features two new SKUs.
The first is a new Drumstick gift box, which contains a selection of Drumstick variants including Squashies, Bon Bons and Lollies (rsp: £3/362g). The brand has also launched a new Drumstick Squashies carton for the season in two sizes (rsp: £1/140g and £3/350g).
Also available at Christmas is Swizzels Sweet Shop Favourites selection (rsp: £5/750g) – which features Squashies, Love Hearts and Parma Violets – along with Swizzels Sweet Treats gift tube (rsp: £1/108g), Sweet Extravaganza gift tube (rsp: £3/3x108g bags), and Drumstick Lollies, Refreshers, Love Hearts and Parma Violets gift tubes (rsp: £1/108g).
“Our range lends itself well to all sharing occasions due to the huge variety of much-loved sweets. There really is something for everyone,” said Emma Herring, NPD brand manager at Swizzels.
“The products have fun bright designs that stand out on shelf and appeal to customers. Our range offers value for money and great variety which is something all customers are looking for at this time of year.”
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