Swizzels Matlow has revamped its pocket money sweets range to hit a 10p price point.
The confectioner has “flashbacked” the price of its 13p products to the level they were at three years ago. It has cut the size of some products - including Rainbow Dust straws and wine Gummies - by 10% while others, including Drumstick chew bars, remain the same size.
They are rolling out now, featuring a bolder look and a 10p flash.
