Swizzels Matlow Refreshers adds Sour Apple flavour

Sour Apple is the latest variant for the Refreshers range from Swizzels Matlow, and the Refreshers brand’s first chew bar suitable for vegetarians.

Using a gelatin derived from soybeans rather than animal by-products, the NPD – to be included in the Swizzels Matlow ‘Flashback to 10p’ lineup – comes after the Original Lemon and Strawberry flavours enjoyed year-on-year growth of 14% and 30% respectively [Nielsen 52 w/e 12 September 2015].

“We are very excited about the launch of our new Sour Apple flavour,” said Emma Herring, NPD brand manager at Swizzels Matlow. “The Refreshers chew bar is a classic sweet treat that has been a real consumer favourite for decades. The Sour Apple flavour adds a new twist. The vibrant packaging and tangy flavour will appeal to consumers of all ages.”