Nigerian frozen fruit & vegetable brand Sympli has secured a national listing with Morrisons.
Rolling out initially to 35 stores, Sympli provides a range of popular African staples, including yam cubes, plantain chips and three types of chilli pepper.
The brand’s distribution rights have been secured by ethnic food specialist Surya Foods - already a supplier of ambient world food lines into the big four multiples.
“We are continually looking to partner with and acquire synergistic brands which complement our focus on 100% authentic world food products, and we have set our sights on the frozen category in 2016,” said Harry Dulai, MD of Surya, which recently became a European distribution agent for Vadilal, one of India’s largest processed food suppliers.
“We are building a formidable range and have already made great strides in the category in a very short space of time. The Morrisons listing reflects the quality of the international brands we are working with.”
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