Drinks manufacturer T&T is to use new teen TV docusoap Popstars as a platform for the launch of its range of fruit based soft drinks. It wants to "catapult the brand into the everyday drinking repertoire of the ever fickle teen market" with the £1.5m sponsorship deal. Popstars will broadcast on ITV from January charting the progress of a new teen pop group over a 14 week period. {{P&P }}

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