Tangerine Confectionery has launched a special-edition Halloween range under its Candyland brand, featuring a new lolly bag.
Two products are available in the line-up: new Sweet Champions Halloween Lollies Pouch (rsp: 2/300g), which is available from Asda, and Sweet Champions Halloween Assorted Bag, which launched last year and is available in Tesco, Asda and Sainsbury’s (rsp: £1/200g).
The pouch will include brands Wham, Fruit Salad, Refresher and Dip Dab, while the bag is set to feature a mixture of mini Whams, Fruit Salad Lollies, Black Jack Lollies and Frosties cola sweets.
Both products are to roll out from next month and will feature Halloween-style graphics and colours to celebrate the occasion.
“Our eyecatching themed Sweet Champions Halloween Assorted Bag and Lollies Pouch are must-list products, perfect for trick or treaters,” said Adrian Hipkiss, head of marketing at Tangerine Confectionery.
“Halloween has become the third-biggest retail event behind Christmas and Easter. Halloween sugar confectionery is worth £6.4m and in the week of Halloween it accounts for 14% of total sugar sales.”
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