Tango is plotting a mischievous ad campaign that pokes fun at the corporate sponsorship associated with Euro 2000. It is targeting travelling fans with 7,500 poster sites booked at key locations such as ferries, airports and train stations. The ads ­ which run for two weeks from June 15 ­ show a classic British orange football in classic positions, such as under the car, in the gutter and chased by the dog. The strapline that makes fun of the official sponsors says: Officially a drink during Euro 2000.' Britvic marketing director Andrew Marsden said: "This initiative is pure Tango and will stand out among the mass of official football associations during the summer to drive Tango sales at a key time of year." {{P&P }}

Topics