Start-up snacking brand Taste Inc is preparing to make its grocery debut with the launch of 100% Chargrilled Chicken Fillet.
Aimed at health-conscious consumers, the chilled NPD from poultry and seafood supplier CP Foods will roll out to Morrisons, Ocado and Nisa from 9 January in two individually wrapped variants: Original and Spicy. They offer about 24.5g of protein per 100g and less than 150 calories (rsp: 90p/35g and £3/5x35g).
The meat snacks category was ripe for innovation, claimed Chris Wenham, marketing & brand director at CP Foods.
“As health continues to be the dominant focus among consumers, the 100% Chargrilled Chicken Fillet is perfectly positioned to meet a strong consumer demand,” he said, adding the product delivered “hunger satisfaction without the guilt.”
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