Tastees snacks are baked, not fried, and are made from rice, not potatoes. Research suggests consumers consider baked snacks healthier and rice a more natural ingredient. It also indicates that consumers prefer larger packs, so the larger-than-standard 50g Tastees pack is suited to anytime snacking and indulgent sharing occasions. The crunchy cheese-flavoured snack retails at 40-50p, and there are plans for multipacks and additional flavours. Marketing support will commence in September with advertising in national and regional newspapers, features in the trade and lifestyle press, and some exciting sponsorships and competitions. Tastees UK is offering 20 lucky readers of The Grocer the chance to win one case of Tastees. Just tick the box to the right to enter!

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