THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wine This is an attractive pale colour with a nice mousse. In the glass it has a crisp juicy appley nose which is quite aromatic and enticing. The taste is extremely pleasant. There is a nice touch of fruit with some good acidity without being tart. The description dry and crisp' fits this product perfectly and it is one of the best ciders I have had for a long time. I like the packaging because it is smart without being in any way obtrusive or over the top. This is a very good cider which is well presented. Success rating out of 25 ­ 22 THE DESIGNER Matt Thompson Associate director of Blackburn's, a brand packaging designer A knight in shining armour, charging to rescue the uninspired cider market. This tall elegant bottle will stand out. But the tale of the noble ancestor arriving from Jersey in 1728, founding the company on a Normandy recipe, now renamed Olde English 'Suffolk Cyder', all overshadowed by the name Aspall...a bit of a battle to understand this product's true story! With a name like Chevallier, the eighth generation of the family has missed the opportunity to proclaim their unique heritage. Once again the simplest message is always best. Success rating out of 25 ­ 10 The buyer Adam Marshall Licensed trading controller at Nisa-Today's This has been given a superb presentation with its unique bottle and a nice story to give it some heritage. A lovely clear pale straw coloured liquid which held its carbonation well. The taste and aroma were reminiscent of bruised cooking apples which was familiar and pleasant rather than the processed blandness often associated with most ciders today. This cider will appeal to the purists, but unfortunately its price point (£1.89) will limit its commercial success as a consumer can nowadays get "rat-arsed" on cider for well under a fiver! Success rating out of 25 ­ 13 Total score out of 100 ­ 63 {{DRINKS }}

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