From Myliko International.Chapel Hill from the Nagyrede winery is one of the leading Hungarian wine brands. Irsai Oliver is an east European grape.
Abv: 11.5%
Price: £3.29 £3.49.
TARGET CONSUMER
Angela Newton, 26, Managing Editor, Homes & Gardens, general reference at HarperCollins
I found this rather too fruity and young for my liking. I prefer very dry white wines and this one was a little too "green". Although the label did imply it was aromatic, the overall description suggested it was going to be quite soft and palatable. Instead, I found it rather harsh and zingy a bit too fresh to drink in any kind of substantial amount!
The label was better than many other Hungarian wines I've seen, although it did look rather like a cheesy version of a cheap Italian. I also found the description rather misleading which was disappointing as it sounded like it was going to be a very nice, accompaniment-type wine. I do tend to avoid Hungarian wines, and although this was better than some other types I've tried, I'm not sure I'd buy a bottle of this.
Rating out of 25 8
Sally Easton
Master of Wine and wine buyer for Berry Brothers and Rudd
Irsai Oliver is an aromatic grape variety, the wines from which should generally be drunk young, and this is a good example. The colour is pale with a hint of green and the nose is fragrant and fruity. The palate shows good weight and intensity of melon and tropical fruits and has enough fresh acidity. It is smooth and mouthfilling with a peachy finish. It is made in an easy, soft style for immediate consumption and is an uncomplicated drink. The packaging is straightforward and well suited for the £3.30 to £3.50 price tag. This wine is an attractive and enjoyable aperitif. Rating out of 25 20
Graham Shearsby
Board creative director, graphics, at Design Bridge
With a clear collar and "Hill" in the name it must be from down under. Nope. This is Hungarian stealth packaging. A rather unsubtle blend of three labels into one, with a battle going on as to which is the more important message the brand or the grape. This bottle does such a good job of hiding its roots that it is in danger of disappearing into any supermarket shelf with ease. Yet another bland presentation apart from that very bright green glass. If this is an outstanding wine why would you want to blend in with the own label cooking plonk? Perhaps it is a secret. Rating out of 25 9
Steve Mayes
Category controller at Landmark
What a pleasant surprise a simple, unpretentious, inexpensive wine. This is clean, fruity and uncomplicated. As the wine originates from one of the least sexy wine producing nations, the most attractive part is the price. Price points of below £3 on promotion are possible and that makes this an important part of a promotional programme. So although the market is awash with over-priced, over-rated New World megabrands, you can still get quality and value for money closer to home. This is on the must stock list.
Rating out of 25 20
Total score out of 100 57
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