THE EXPERT Arabella Woodrow Master of Wine and wine buyer for Forth Wines This has a paleish gold colour and a light mousse. It has a quite crisp Golden Delicious' nose with a slight hint of dull woolly washing up water. It is medium dry with a nice fresh juicy apple flavour, but, again, a rather woolly aftertaste. For me it is not quite dry enough. True cider drinkers may want something drier. This is not a bad try but whether or not it will be successful remains to be seen as there is plenty of cheap cider about which may appeal more to the medium' cider drinkers. Success rating out of 25 ­ 17 THE DESIGNER Matt Thompson Associate director of Blackburn's, a brand packaging designer A logical step to reinvigorate a declining sector by attempting to be a cut above the rest. To this end and with some effect, it relies on the name and the little double s' heart, the only intriguing element on the pack. At a glance, it may well be missed. A much bolder statement is surely required. The unoriginal name is not uniquely relevant to cider and is frequently applied to other products. If you asked any ad agency of repute to create a poster that instantly expressed the best cider in world', I doubt whether they'd come back with this. Why should packaging be any different? Success rating out of 25 ­ 8 The buyer Adam Marshall Licensed trading controller at Nisa-Today's It is good to see the image of apples coming back into cider. After all, this is cider's point of difference. The packaging looks more like an advert for some whole earth tonic than a mainstream cider, which limits the target market somewhat. Also, the use of a heart image could turn men off. The flavour is crisp and appley. It tastes like it could have been made from apples rather than alcohol and concentrate. Very pleasant. Overall, a good attempt at producing a cider that is true to itself rather than trying to be as much alcohol for as little money and taste as possible. Success rating out of 25 ­ 16 Total score out of 100 ­ 61 {{DRINKS }}

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