Tayto Group is reformulating its brands and launching new HFSS-compliant snacks ahead of the October clampdown.
The Northern Irish crisp manufacturer will add a duo of non-HFSS Golden Wonder SKUs next month, whilst ‘Ringos Puffs’ will launch in BBQ and Sweet Chilli flavours in three formats (rsp: 49p-£1.50/20g-6x16g).
“Healthier snacks have a credibility challenge, as many consumers don’t believe they will taste as good. Snacks have to be worth the calories,” said Tayto marketing director Matt Smith.
However, Ringos Puffs offered the same “punch per crunch” as the brand’s core crisps line, he claimed.
Tayto will also reformulate its ‘fun snacks’, including Spicy Bikers and Tangy Toms, ahead of October.
This range was “growing faster than the market” by offering “great value” through an on-pack multibuy promotion, claimed Smith.
“Reformulating allows us to retain the two for 50p promotion and deliver great consumer value as well as strong retailer margins.
“Multipack versions of the range will also be available for feature on aisle ends and at store entrances,” he added.
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