Tetley’s Quickbrew tea brand is getting new packaging this month, followed by a gossip-themed marketing push targeting younger tea drinkers.
Packs will contain fridge magnets with ‘adult’ words and phrases, while an online campaign lets consumers design the front cover of a gossip magazine.
A postcard promotion in student unions is set for October.
Packs will contain fridge magnets with ‘adult’ words and phrases, while an online campaign lets consumers design the front cover of a gossip magazine.
A postcard promotion in student unions is set for October.
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