Suppliers spend a lot of time and money seeking to make their trade promotions as effective as possible in growing business.

They also spend a lot of time worrying about whether they worked.

Over £8bn was invested in trade promotions in 2008 and this figure is likely to rise in 2009.

In conjunction with Billetts, The Grocer is compiling its annual report on trade promotions. The report will seek to clarify spending patterns and the efficacy of different promotions, and we need your views to help us compile our report. In exchange for you filling in our short online survey, we’ll make sure you receive a copy of the report before it is published in The Grocer later in the year.  

All responses will be treated in the strictest confidence. To fill in the form, visit ebiquity.com/tradesurvey09.

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