Tennent's lager has taken an unconventional approach to advertising by featuring a pair of Thailand ladyboys in its latest creative.
Set in a Scottish theme bar in Bangkok called MacAndrew's, the new television commercial, running now, is the first in a series designed to show Tennent's worldwide position.
It follows on from the less provocative Pintlings campaign that featured talking pints of the beer  the top selling lager north of the Border.
Tennent's head of marketing, Sandra Mitchell, said: "There is no denying the success of Pintlings, but Tennent's never rests on its laurels, and we always want to surprise people  and this new advert will certainly do that.
"Many Scots don't realise that Tennent's is actually available in over 30 countries so we can present ourselves as an international brand."
{{MARKETING }}
Set in a Scottish theme bar in Bangkok called MacAndrew's, the new television commercial, running now, is the first in a series designed to show Tennent's worldwide position.
It follows on from the less provocative Pintlings campaign that featured talking pints of the beer  the top selling lager north of the Border.
Tennent's head of marketing, Sandra Mitchell, said: "There is no denying the success of Pintlings, but Tennent's never rests on its laurels, and we always want to surprise people  and this new advert will certainly do that.
"Many Scots don't realise that Tennent's is actually available in over 30 countries so we can present ourselves as an international brand."
{{MARKETING }}
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