Qcumber has secured a listing with Tesco as the retailer expands its adult soft drinks portfolio.

The cucumber-flavoured drink will be available from more than 700 Tesco stores from the end of this month in 330ml and 750ml bottles (rsp: £1.69 and £2.89).

Qcumber founder Graham Carr-Smith said the listing was “a great endorsement of what we always knew to be a great product”. The drink made its debut in Ocado in 2012 and is in retailers including Booths.

Tesco is also stocking the first lower-sugar variant from Belvoir Fruit Farms. Elderflower Pressé Light (rsp: £2.90/75cl) had 30% less sugar than the original drink and a more delicate taste, said the business.

Topics