from Sarah Baldock, manager, Tesco Baby & Toddler Club
Sir; in your Focus on Infant Care (January 17, pp39-41), you made reference to a claim by Huggies to be the largest Mother & Baby club in the UK with 400,000 members.
Tesco Baby & Toddler Club is, in fact, the largest Baby & Toddler Club for pregnant women and parents of children under the age of five, with more than 550,000 active Tesco shoppers as members.
Our club is free to join and, uniquely, members are regularly mailed a series of 10 magazines that are highly targeted to reflect the need of mother and baby at each of the key stages of pregnancy, birth and baby’s development to the age of five. Each mailing includes money-off vouchers, saving up to £100 on many baby essentials.
Tesco’s commitment to helping mothers with young children is underpinned by continuous product and product service innovation.
Only this month we launched a Baby Blues campaign, supported by comedienne Ruby Wax. As part of this we offer parents a free 20 page guide to identifying and dealing with postnatal depression.
Sir; in your Focus on Infant Care (January 17, pp39-41), you made reference to a claim by Huggies to be the largest Mother & Baby club in the UK with 400,000 members.
Tesco Baby & Toddler Club is, in fact, the largest Baby & Toddler Club for pregnant women and parents of children under the age of five, with more than 550,000 active Tesco shoppers as members.
Our club is free to join and, uniquely, members are regularly mailed a series of 10 magazines that are highly targeted to reflect the need of mother and baby at each of the key stages of pregnancy, birth and baby’s development to the age of five. Each mailing includes money-off vouchers, saving up to £100 on many baby essentials.
Tesco’s commitment to helping mothers with young children is underpinned by continuous product and product service innovation.
Only this month we launched a Baby Blues campaign, supported by comedienne Ruby Wax. As part of this we offer parents a free 20 page guide to identifying and dealing with postnatal depression.
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