Tesco has launched three tahini halva desserts under the brand of its Turkish supermarket chain Kipa.
The 300g products - in chocolate, pistachio and vanilla - have been rolled out to more than 200 stores, and Tesco said it was looking at launching other products aimed at the UK’s large Turkish population.
Tesco acquired Kipa in 2003. It expanded it to 191 stores but in February entered talks with BC Partners about turning it into a joint venture.
No comments yet