Tesco cola & carbonates buying manager Dom Hill has left the retailer for Red Bull.
Hill has joined Red Bull’s upweighted revenue management team.
Prior to his most recent soft drinks role at Tesco, he was responsible for managing its craft beer and lager categories, and played a role in significantly upping the retailer’s game with listings for stronger and more experimental beer styles in 2019.
During his time in BWS, he became a popular figure in craft beer communities on social media such as the UK Supermarket Craft Beer Forum, where he would tease exclusive beers and launches before they hit shelves.
“I wish Tesco and all the fantastic people who work there all the success in the future,” he told The Grocer. “I cannot wait to get started at Red Bull.”
His career at Tesco spanned a total of 12 years, having joined as a graduate management trainee in 2010.
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