Tesco is adding single packs of own label sugar-free chewing gum tablets to rival Wrigley’s market-leading Extra brand.
Rolling out now in peppermint and spearmint, Tesco’s latest offering comes in 12-tablet packs at 26p each - 2p cheaper than its asking price for 10-tablet packs of Wrigley Extra.
The retailer has also given the newcomer premium positioning on shelf but said there was no agenda to squeeze Wrigley’s offerings off shelves.
Rolling out now in peppermint and spearmint, Tesco’s latest offering comes in 12-tablet packs at 26p each - 2p cheaper than its asking price for 10-tablet packs of Wrigley Extra.
The retailer has also given the newcomer premium positioning on shelf but said there was no agenda to squeeze Wrigley’s offerings off shelves.
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