Competition becomes more fierce in the fascia chart this week with only two percentage points separating the top three. Asda and Tesco retain first and second positions respectively with Safeway rising to third place. Heinz slips to fourth position in the brand chart to be replaced at number one by Walkers, which gives the snacks category a boost and ensures its entry into the chart this week. Soft drinks finally relinquishes its hold on the category chart dropping to second place. Frozen dominates and is supported by increased activity on Birds Eye, which is boosted to No 3 in the brand chart. Kellogg rises another place and is particularly strong on price promotions in Asda. Though gondola ends still dominate the share of promotional space, off fixture displays have been more widely used than in recent weeks. l Promotrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top four multiples. For more details log onto its web site: www.highway42.com/grocer {{GROCER 33 }}

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