Hi-Spirits gets Tesco Express listing for Antica Classic Sambuca

Distributor Hi-Spirits has secured a listing with Tesco Express for its Antica Sambuca.

The brand’s Classic variant is being rolled into 1,500 of the retailer’s Express stores this week (rsp: £16/70cl), following a listing in larger Tesco stores last year.

The increased distribution replicated the brand’s growth in the on-trade, where it had helped sambuca move from being “a niche product to a top 10” over the past decade, said Hi- Spirits MD Dan Bolton.