Tesco has launched Finest Steakhouse, a dedicated fixture in the meat aisle of over 150 stores, helping customers to recreate the luxury steakhouse experience at home.
The display will bring together single steaks, sharing steaks, alternative mains and sides as well as steak sauces and butters, including 23 new products.
The retailer said the range was a way of allowing customers to treat themselves at home, and the new concept helped deliver “a special dining occasion with restaurant-quality steak to wow loved ones or guests”.
“Our customers love finding ways to treat themselves at home and Tesco Finest showcases our best-quality ingredients, pulled together by our expert teams and suppliers to create something truly special,” said Tesco group brand director Matt Kay. “I am excited that we are adding the new Finest Steakhouse to the range, inspired by the gourmet steakhouse experience.”
The range includes premium cut sharing steaks, such as T-bone, bone-in sirloin, flat iron and côte de boeuf, while the single steaks include salt-aged rump, sirloin, ribeye and thick-cut fillet.
The steaks are all British Aberdeen Angus and dry-aged for up to 35 days for maximum tenderness.
They are hand-trimmed by expert butchers, which Tesco said fits with its aim to celebrate the best of British meat and butchery.
Other features of the steakhouse range include wagyu burgers, duck breast supremes, slow-cooked ossobuco, pork belly and smoky beef ribs.
There are also premium sides including triple-cooked chips, rarebit dauphinoise potatoes and truffle mac & cheese.
“It has something for anyone who wants to recreate a restaurant-quality meal at home, from sharing and single-serve Aberdeen Angus steaks and alternative mains alongside indulgent sides, sauces and butters,” said Kay. “And we’ve even included wine pairings, chef’s tips and detailed cooking instructions on the packaging so even a cooking novice can get the best results.”
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