Arla has stolen a further march on the UK's ethnic market by quietly rolling out more products from its Middle Eastern Puck range.
Puck Cream Cheese Spread (240g), Puck Medium Style Cheese (500g) and Puck Vegetable Cream (170g) went into Tesco in June [BrandView.co.uk].
Puck is one of Arla's most popular brands in the Middle East and includes processed cheese and other dairy products.
In the UK, it has been sold to expatriates through smaller independents for years but only went into Tesco with one product Puck Soft cheese Spread in November last year.
The same product had previously been listed by Asda and was relisted by the supermarket this August.
In September, Arla upped the ante in the UK ethnic dairy market with the launch of Savera a brand of Indian dairy products aimed at the convenience sector.
Puck Cream Cheese Spread (240g), Puck Medium Style Cheese (500g) and Puck Vegetable Cream (170g) went into Tesco in June [BrandView.co.uk].
Puck is one of Arla's most popular brands in the Middle East and includes processed cheese and other dairy products.
In the UK, it has been sold to expatriates through smaller independents for years but only went into Tesco with one product Puck Soft cheese Spread in November last year.
The same product had previously been listed by Asda and was relisted by the supermarket this August.
In September, Arla upped the ante in the UK ethnic dairy market with the launch of Savera a brand of Indian dairy products aimed at the convenience sector.
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