Tesco has gained 28% of the market share for the first time, according to recent research by TNS.
Growth at Morrisons continues to increase rapidly with a 16% increase for the 12 weeks ending 20 July, but this growth has been impacted by a continued decline of Safeway stores resulting in a combined market share of 13.9%, down from 14.7%.
Ed Garner, communications director, TNS Superpanel, said: “It is only to be expected that the Safeway share will decline as store conversions to the Morrisons fascia get underway but the fact that the combined share is declining increases the urgency of reversing the situation and establishing Morrisons as a national retailer.”
Sales at Sainsbury showed a slight increase compared with the decline seen in the previous three TNS reports but the share continued to decline year-on-year from 16.3% to 15.5%.
Waitrose saw a 9% change in market share to 3.2%, and the discount retailers also saw good growth with a 21% increase in market share for Lidl to 1.9%.
Growth at Morrisons continues to increase rapidly with a 16% increase for the 12 weeks ending 20 July, but this growth has been impacted by a continued decline of Safeway stores resulting in a combined market share of 13.9%, down from 14.7%.
Ed Garner, communications director, TNS Superpanel, said: “It is only to be expected that the Safeway share will decline as store conversions to the Morrisons fascia get underway but the fact that the combined share is declining increases the urgency of reversing the situation and establishing Morrisons as a national retailer.”
Sales at Sainsbury showed a slight increase compared with the decline seen in the previous three TNS reports but the share continued to decline year-on-year from 16.3% to 15.5%.
Waitrose saw a 9% change in market share to 3.2%, and the discount retailers also saw good growth with a 21% increase in market share for Lidl to 1.9%.
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