Tesco has relisted a range of Levi Roots chilled ready meals, 18 months after replacing it with an own-label version.
From this month, Tesco is selling an exclusive range of seven Levi Roots meals, including hot chilli beef and Jamaica coconut chicken, priced at £3.30.
“Big up to Tesco for having the heart to admit they got it wrong,” Roots said. “It’s a massive triumph for us. They had their own-label equivalent going for a year, but they were willing to say, ‘We tried, but we would love to have you back’.”
Roots added there were no hard feelings about the original delisting. There was “nothing wrong with them trying. Imitation is the sincerest form of flattery,” he said.
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