Tesco is set to re-enter the US market, with its fashion chain F&F aiming to conquer the states as part of its global expansion plans.
F&F, which launched in the UK and Ireland in 2001, will open seven stores on the east coast of the US this year in partnership with its US franchise partner Retail Group of America, Tesco said.
The stores will feature full women’s, men’s and kids ranges with the first store opening near Boston in May, followed by further outlets in New York , Philadelphia and Newport, Virginia.
The fashion label has already opened stores in Saudi Arabia, Kazakhstan and Georgia, in partnership with another company Al Hokair, and has also opened its first store in Armenia.
“We’re delighted to be bringing F&F’s range of affordable fashion to customers in the USA this year, including four stores in one of the world’s fashion and shopping capitals, New York,” said Jason Tarry, CEO of F&F.
“We’ve had a really positive response from customers in all of our overseas markets so we’re hoping our American stores prove to be just as popular. F&F is fast becoming a true global brand, with franchise stores in 10 countries around the world and more planned for the future.”
It will be Tesco’s first venture in the US since it sold off its Fresh & Easy chain last year.
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