A Help for Heroes beer created by three injured veterans has gone on sale in Tesco.
The 4.2% abv ale is being sold in 250 stores across the UK priced £1.97 ahead of Remembrance Sunday.
Described as a ‘modern and zesty’, it was developed by three Help for Heroes ambassadors Pete Dunning, Daniel Whittingham and Simon Brown, together with Marston’s brewer Genevieve Upton.
The collaboration followed a chance meeting between Bryn Parry, co-founder of charity Help for Heroes, and Tesco beer buyer Chiara Nesbitt.
“When I heard Bryn was struggling to get a fundraising beer off the ground I was amazed,” Nesbitt said. “After he told me the type of ale Help for Heroes was looking to create I promised him the beer would be sitting on Tesco shelves within a year.”
The ale, which bears the slogan ‘Created by Heroes; Brewed by Marston’s; Enjoyed by Everyone’ is targeted at the growing number of lager fans who are switching to lighter ales with more flavour.
Five pence from the sale of each bottle will go to Help for Heroes, which supports the rehabilitation of injured members of the armed forces.
“I was beginning to think this beer would never see the light of day but now after getting help from Tesco and Marston’s I’m hoping it may now even go on to become a top seller,” Parry said.
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