Tetley has taken the lead from PG Tips in the top five tea activity chart, eight points clear of second place with 33% of activity last weekend.
Tetley was available in Morrisons, Somerfield and Tesco, with the preferred promotional mechanic being buy-one-get-one-free except in Morrisons, where it used x for y.
PG Tips secured second place with featured space promotions in Asda, using x for y offers, and Somerfield, using save and half-price offers, taking 25% of activity, again eight points clear of third place.
Typhoo and Punjana had an equal share of 17% each in the battle for the third spot, with the same level of activity in Morrisons and Tesco.
Typhoo used buy-one-get-one-free in Tesco and a free gift of the Horton Hears a Who! elephant in Morrisons. Punjana used only buy-one-get-one-free in both retailers.
Taylors of Harrogate's Yorkshire Tea was the final tea brand to record featured space activity last weekend, taking fifth place with 8%, using extra-free offers in Morrisons outlets.
The position so far in 2008 shows the continuing fight for featured space across the various tea brands. Tetley holds on to first place but with a 32% share, only three percentage points ahead of PG Tips in second place, and a drop of seven points from its same position at the end of 2007.
PG Tips retains second place but again shows a slight drop in 2008 figures overall, from 32% at the end of 2007 to 29% now.
Typhoo has started the year with increased activity, taking third place and 14% of the top five activity chart, up four percentage points and one place from its position at the end of 2007.
Twinings switched places with Typhoo, but with only one percentage point between them, there is still plenty to play for.
While remaining in fifth place, Yorkshire Tea is the brand to gain the most percentage points, now accounting for 12% of the top five, up seven points since the end of 2007.
Tetley was available in Morrisons, Somerfield and Tesco, with the preferred promotional mechanic being buy-one-get-one-free except in Morrisons, where it used x for y.
PG Tips secured second place with featured space promotions in Asda, using x for y offers, and Somerfield, using save and half-price offers, taking 25% of activity, again eight points clear of third place.
Typhoo and Punjana had an equal share of 17% each in the battle for the third spot, with the same level of activity in Morrisons and Tesco.
Typhoo used buy-one-get-one-free in Tesco and a free gift of the Horton Hears a Who! elephant in Morrisons. Punjana used only buy-one-get-one-free in both retailers.
Taylors of Harrogate's Yorkshire Tea was the final tea brand to record featured space activity last weekend, taking fifth place with 8%, using extra-free offers in Morrisons outlets.
The position so far in 2008 shows the continuing fight for featured space across the various tea brands. Tetley holds on to first place but with a 32% share, only three percentage points ahead of PG Tips in second place, and a drop of seven points from its same position at the end of 2007.
PG Tips retains second place but again shows a slight drop in 2008 figures overall, from 32% at the end of 2007 to 29% now.
Typhoo has started the year with increased activity, taking third place and 14% of the top five activity chart, up four percentage points and one place from its position at the end of 2007.
Twinings switched places with Typhoo, but with only one percentage point between them, there is still plenty to play for.
While remaining in fifth place, Yorkshire Tea is the brand to gain the most percentage points, now accounting for 12% of the top five, up seven points since the end of 2007.
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