Tetley is using holograms to show Kuwaitis how to make a perfect cup of tea.
The Yorkshire-based company is using the hijab-clad virtual assistant in 10 Co-op stores in the Arab state, as part of an eye-catching PoS display. Tetley’s parent company, Indian tea giant Tata Global Beverages, said it liked the hologram’s ‘wow’ factor.
“This is a first for supermarkets in Kuwait and the Middle East, and the experience is very life-like and unique,” said a spokesman for Tata. “Tetley has a long history of innovation so we think it’s a perfect fit to use state-of-the-art technology to demonstrate our revolutionary drawstring teabag.”
The virtual assistant was created by Tensator, which has previously installed them in Asda.
“For the Virtual Assistant Ultra to have made such an impact for Tetley in Kuwait’s retail sector is testament to the unit’s ability to connect with shoppers on a completely new level,” said Tensator Group CEO Alan McPherson.
“We are looking forward to watching the system become a much more common sight for these applications, and are eager to see how shoppers’ reactions are reflected in sales.”
No comments yet