Thatchers is rolling out a cider made from 458 varieties of apple.
All the apples in the gift-boxed 8.4% abv Thatchers 458 (rsp: £3.49) are from the business’s Exhibition Orchard - a collection of cider apple trees gathered over 20 years. “This cider is one we’ve been hoping to create for many years,” said MD Martin Thatcher.
Thatchers is aiming to tap into the 19% rise in premium ciders in a total market up 8.5% [Nielsen 52 w/e 4 January 2014].
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