>>consumers and buyers give their views on the latest product launches
Product: Gaya Aloe Farm
Company: Korea Foods
Gaya Aloe Farm from Korea Foods is described as a lifestyle soft drink with the added benefits of aloe. Originally launched in Korea in 1999, the newcomer used IFE05 as its UK launchpad.
Price: 89p per 180ml bottle
Consumer’s verdict
Sally Major, Administrative Officer, 23, Exeter, Devon
The Gaya Aloe Farm drink appealed to me on paper as I am a very health-conscious person and this drink claims to be full of health benefits. Also, it contains only 70 calories, which is always a plus as I am also weight-conscious.
However, when I saw the product I was slightly confused as the label was predominantly in Korean and, as such, would not be understood by the majority of the nation, including me.
Gaya Aloe Farm has quite a pleasant taste and is refreshing.
Knowing all the health benefits related to the drink, I would perhaps buy it again, but not on a regular basis.
Score: 13/25
Buyer’s verdict
Jonathon Bayne, Technical Development Controller, Budgens
When the samples arrived, I was uncertain as to what I had been sent.
The appearance of the product is initially quite offputting. The label is predominantly in Korean, and therefore gives rise to concerns about how the consumer is to understand what it is saying about this particular product. The label is not compliant with EU/UK food labelling requirements in its current form.
The drink itself is interesting in its appearance, with the presence of ‘particulates’ floating in the drink itself.
The flavour is unusual, being very sweet and quite unappetising as a result.
Score: 12/25
Total score: 25/50
Product: Gaya Aloe Farm
Company: Korea Foods
Gaya Aloe Farm from Korea Foods is described as a lifestyle soft drink with the added benefits of aloe. Originally launched in Korea in 1999, the newcomer used IFE05 as its UK launchpad.
Price: 89p per 180ml bottle
Consumer’s verdict
Sally Major, Administrative Officer, 23, Exeter, Devon
The Gaya Aloe Farm drink appealed to me on paper as I am a very health-conscious person and this drink claims to be full of health benefits. Also, it contains only 70 calories, which is always a plus as I am also weight-conscious.
However, when I saw the product I was slightly confused as the label was predominantly in Korean and, as such, would not be understood by the majority of the nation, including me.
Gaya Aloe Farm has quite a pleasant taste and is refreshing.
Knowing all the health benefits related to the drink, I would perhaps buy it again, but not on a regular basis.
Score: 13/25
Buyer’s verdict
Jonathon Bayne, Technical Development Controller, Budgens
When the samples arrived, I was uncertain as to what I had been sent.
The appearance of the product is initially quite offputting. The label is predominantly in Korean, and therefore gives rise to concerns about how the consumer is to understand what it is saying about this particular product. The label is not compliant with EU/UK food labelling requirements in its current form.
The drink itself is interesting in its appearance, with the presence of ‘particulates’ floating in the drink itself.
The flavour is unusual, being very sweet and quite unappetising as a result.
Score: 12/25
Total score: 25/50
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