The Beautiful Beer campaign has launched a film as part of its quest to raise the profile of the brew in the UK.
The 20-minute film is presented by drinks writer Oz Clarke, who leads the viewer through an introduction to the world of beer including its natural ingredients, the brewing process and its styles.
He also gives details of the health benefits of beer, when consumed in moderation.
The film will be broadcast on the Pub Channel on November 1 and it will be used as a promotional tool for the British Beer and Pub
Association (BBPA) at shows, exhibitions and tasting events.
Ros Shiel, PR manager for Beautiful Beer at the BBPA, said: “We’re confident that viewers will be excited by beer as it is shown in the film - a drink that is part of modern-day life, enjoyed by people of all ages, men and women and savoured as a partner to a range of foods.”
The Beautiful Beer campaign was launched earlier this year, led by the BBPA, with the aim of encouraging more consumers to make beer their drink of choice on more occasions. It has the backing of most of the UK’s brewers and pub companies.
The film is part of a £1m investment for the campaign over the next three years.
The 20-minute film is presented by drinks writer Oz Clarke, who leads the viewer through an introduction to the world of beer including its natural ingredients, the brewing process and its styles.
He also gives details of the health benefits of beer, when consumed in moderation.
The film will be broadcast on the Pub Channel on November 1 and it will be used as a promotional tool for the British Beer and Pub
Association (BBPA) at shows, exhibitions and tasting events.
Ros Shiel, PR manager for Beautiful Beer at the BBPA, said: “We’re confident that viewers will be excited by beer as it is shown in the film - a drink that is part of modern-day life, enjoyed by people of all ages, men and women and savoured as a partner to a range of foods.”
The Beautiful Beer campaign was launched earlier this year, led by the BBPA, with the aim of encouraging more consumers to make beer their drink of choice on more occasions. It has the backing of most of the UK’s brewers and pub companies.
The film is part of a £1m investment for the campaign over the next three years.
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