Birds Eye Wall's ice cream support is up more than 50% to £33m this year, as the company looks to revive the falling fortunes of the impulse singles market. The new range, available from March 5, is spearheaded by Wall's four bestselling brands. Magnum's £7.7m budget will go mainly on TV including a competition to find the new Magnum girl. Solero's £3.3m (up 40%) will back new tangerine and cranberry Solero Tribe and Solero Shots Tropical with posters and nightclub promotions. Multipacks of Solero Ice Minis and Shots will be launched and Magnum Double Snack Pack has been redesigned. Cornetto's spend has doubled to £4m, mostly to support Cornetto Whippy, the UK's first frozen soft ice cream. Available in singles and multipacks, this will feature in TV ads. The Carte d'Or brand objective is to grow 80%. Backing of £4m will support new Stracciatella and Spagnola single cups and new take home tubs of Triple Chocolate and Danubienne with yogurt variants. Other new singles include a Fruit 5s lolly and a chocolate covered vanilla and caramel Bart Simpson lolly. Four packs of Chocolate and Caramel Sundaes are also new and Viennetta packs have been redesigned. New scooping products include Walls 5s Chocolate, Strawberries and Cream and Tartufo flavours. {{MARKETING - P&P }}

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