The Co-op has introduced an own brand range of Halloween decorations and trick or treat products in its stores.
The range of more than 18 lines will accompany Co-op branded products across bakery, confectionery and home baking as part of its ‘Local Shop of Horrors’ campaign.
The campaign is being run for the second consecutive year for what the retailer said was its third busiest time in the calendar after Christmas and Easter.
The new own brand range of decorations and trick or treat products includes face paints, masks, teeth and fake blood, lights, garlands, and a pumpkin carving set.
There are also limited-edition Halloween home baking cupcake kits and a pumpkin-shaped Mexican piñata, the latter retailing for £6.
Further aspects of the ‘Local Shop of Horros’ campaign were online recipe ideas, downloadable colouring sheets, a spooky take on the Co-op ‘swipe and win’ prize draw for members and a targeted ad campaign.
This Saturday will also see the launch of a series of videos made for the retailer by the Forever Beta ad agency, which will be available online and as video on demand on social media with actors dressed up as monsters working in Co-op stores.
Co-op customer director Jemima Bird said Halloween was not just for children, with the under-35s and families some of the biggest spenders.
“In fact, festivities are anticipated to stretch across the whole freaky weekend this year and as a convenience retailer, we are perfectly placed for those who need to stock up on party food or trick or treat sweets fast,” Bird said.
“It’s the third biggest event in the year for us, behind Christmas and Easter, so we’ll be focusing on great in-store deals, and making sure our range offers lots of inspiration for our shoppers.”
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