With the realignment of the top end of the grocery trade now probably complete with the takeover of Safeway by Morrisons, the focus is on changes in convenience and high street retailing.
This week Somerfield said group like-for-like sales were up 2% for the year to April 24. This compares to an increase of just 0.9% the previous year.
In the second half the Somerfield fascia saw like-for-like sales growth of 1.8% while Kwik Save managed to turn a negative first half into a 1% increase in the second. The company attributed this to improved store standards, the new own label range and store revamps.
According to ACNielsen’s Homescan Total Till data, Kwik Save is, however, losing marketing share, down to 2.5% this quarter compared to 2.7% for the quarter to April 19, 2003.
In contrast Somerfield has seen a recovery this quarter, with market share back to 3.8% after slipping to 3.6% the previous quarter.
However, put together, the group has a market share of 6.3%. And if you add that other neighbourhood retailer, the Co-operative Group, with its similar market share, these two convenience retailers now command almost a 13% national share of trade and are the fifth force in food retailing post the Morrisons/Safeway merger.
In comparison, over the past 12 weeks, Tesco’s market share has again increased and now stands at 27.7%. The overall share of Sainsbury has once more fallen below 16% and Asda shows a steady share gain year-on-year to 17.2%.
Nearly 15% of all households regularly use a Somerfield store while just over 12% use a Kwik Save. The average spend per visit is £15.15 and £12.12 respectively.
ACNielsen Scantrack shows the convenience and high street trade channels, inclusive of off-licence specialists, as a £27bn-a-year-market with food sales growing at 3%.
Smaller convenience formats, stores under 3,000 sq ft, account for a quarter of all food sales.
With three of the top four supermarket chains all converging towards a customer proposition built around scale and price, and Sainsbury still believed to be considering a number of strategic options, the anticipated consolidation of Londis into the Musgrave/Budgens portfolio should open up a new element of consumer choice alongside the Co-op, Somerfield Group and Iceland.