Look out for the Big Cereal Co, a new brand from own label producer Dailycer, which plans to shake up the cereal snack market with an exciting range of products. "Cereal snacks has not seen much innovation," says assistant product manager Louise McLintock. "We plan to change all that with products that break the rules." Its first offering is Apricot Bites, Chocolate Bites, Maple Minis and Caramel Waffles, a range that combines the healthiness of cereals with the indulgence of sweet fillings in a convenient bite-size format. "Packaged like a savoury snack, yet tasting like a sweetie bar, they're positioned as a healthier snack for all the family," adds McLintock. Rsp is 35p a bag, and £1.59 for a variety six pack. {{FOCUS SPECIALS }}