Price pressures peg value Lionel Wiggins, client service director, TNS Impulse The bagged snacks market is growing in volume terms (+4%) but has hardly moved forward in value. This is because of a number of factors particularly within the core crisps/snacks area where there is price deflation in both sectors. Firstly, multipacks continue to become more important and within that the growth of larger multipacks has led to average prices per packet falling. Not only that, but the actual prices of key individual brand/sizes (Walkers 6pk, Hula Hoops 7pk) have also fallen significantly as the branded portfolio gains ground against own label (OL 23.4 to 21.2 yr/yr £). Walkers Crisps remains the No 1 brand in the market by far and indeed has increased its lead over the chasing pack led by Pringles. The top 10 brands are shared among the four major manufacturers within this market and also include a couple of own label lines, the largest being Tesco Select Crisps. The multiple grocers' share of value has remained static yr/yr although within that there are winners and losers. The increased offer activity of Safeway has grown even their value share significantly while the other winners are Tesco, consolidating its No 1 position, Asda and Morrisons. Sainsbury and to no surprise, Somerfield, are the major losers. Market performance Value (£m) 52 w/e yr/yr % 29 April '01 change Total 1,441.0 0 Crisps 727.6 1 Savoury snacks 602.5 -1 Nuts 110.8 -1 Volume (million packets) 52 w/e yr/yr % 29 April '01 change Total 8,070.3 4 Crisps 5,071.9 4 Savoury snacks 2,883.8 4 Nuts 1,14.5 -5 Sector share Value % Volume % Crisps 50.5 62.8 Savoury snacks 41.8 35.7 Nuts 7.7 1.4 Share of trade, value 52 w/e 52 w/e 30 April '00 29 April '01 Multiple grocers 70.5 70.5 Tesco 17.8 18.2 Sainsbury 13.1 12.4 Asda 12.4 12.9 Safeway 8.1 9.0 Somerfield 8.9 7.8 Morrisons 4.4 4.8 Iceland 2.3 2.3 Other multiples 3.4 3.2 Coop 4.2 4.1 Sym/Indep grocers 6.8 6.6 CTNs 7.6 7.7 Other 11.0 11.2 {{FOCUS SPECIALS }}

Topics