Just what the doctor ordered Chemist Brokers (A division of Food Brokers Ltd) Food Broker House Northarbour Road North Harbour Portsmouth Hampshire P06 3TD Tel: 02392 222500 Fax: 02392 222555 E-mail: sales.mktg@foodbrokers.co.uk Website: www.chemistbrokers.co.uk KEY PERSONnel Chairman Victor Cracknell Managing director Hamish Gibson Sales director Nik Smith Marketing director Tim Snook KEY COMPANIES & BRANDS - Arm & Hammer - Biore - Canderel - Chupa Chups - Fenjal - Jeyes - Kira St John's Wort - Kodak - Kwai Garlic - Smint - Sula - Tunes/Lockets - Wet Ones/Quickies Chemist Brokers was founded in 1982 as a separate division of Food Brokers Ltd, the UK's leading specialist marketing, sales and distribution company for the grocery trade. Created solely to serve the pharmacy sector, Chemist Brokers' national accounts team looks after major customers such as Boots, Superdrug and Lloyds while a dedicated field sales operation of 16 full-time professionals calls on more than 4,000 retail pharmacies on a regular basis. In addition, sales coverage is now given to the UK's leading health food stores. The company guarantees swift delivery via major chemist wholesalers such as AAH, Unichem, Enterprise and Numark, using a unique, fully-computerised transfer order system. But Chemist Brokers is more than a distribution machine for the trade ­ it's also as a brand builder, successfully helping to launch new products and develop existing ones, says sales director Nik Smith "By physically calling direct and regularly on pharmacies Chemist Brokers offers manufacturers the only really effective way of achieving excellent levels of distribution in the sector." Follow the brand Among them, Kodak recently relaunched its Gold and Advantix colour negative film range to emphasise and build on its hugely successful "Kodak Ultra ­ Film for all Conditions" strategy. New branding and packaging designs for its Ultra film family have modernised and brought consistency to the range while at the same time underpinning the brand's leadership position. Canderel ­ another innovative brand leader ­ credits its good distribution in the pharmacy sector to Chemist Brokers. "They have developed our brand, particularly within the major independent pharmacies," says Allan Huddart, head of sales. "We currently have a Fitness and Fun instant-win promotion and the Chemist Brokers sales force has placed point-of-sale material and ensured the success of the promotion through their relationship with their accounts." Chemist Broker's marketing team works closely with clients on important issues such as packaging, merchandising, and advertising, plus trade and consumer promotional support. Its portfolio includes such well-known names as Arm & Hammer, Biore, Canderel, Chupa Chups, Fenjal, Kira St John's Wort, Kodak, Kwai Garlic, Smint and Wet Ones ­ all leading brands noted for their high levels of advertising and promotional support and their commitment to product innovation. Marketing director, Tim Snook says such brands are looking for more than distribution. "We have experience and expertise in ensuring correct ranging, display, point of sale and appropriate trade and consumer promotions, all of which are vital elements." he says. It's team work "Our specialist knowledge of trading and promotional requirements within the pharmacy sector is of major importance to these clients." And he sees the role of the brokerage as more than a facilitator. "We provide a ready-made sales, marketing, administration and distribution infrastructure for brand owners, thereby ensuring their products are strongly displayed and merchandised in the pharmacy sector." {{Z SUPPLEMENTS: BROKERAGE }}