The Gym Kitchen debuts high-protein milk in Tesco

The Gym Kitchen has launched a high-protein milk into Tesco.

The ready meals brand has taken its first venture into the chilled dairy milk category, offering a more nutritious alternative to standard milk options.

The new High Protein Skimmed Milk (rsp: £2.20/1l) contains 60g of protein per 1l bottle and is fat-free with no added sugars.

It has been developed using a filtration technique which removes water at a high pressure, while remaining at a low temperature, concentrating the natural proteins and lactose within the milk.

This advanced process delivers a fat-free high-protein milk, with a slightly sweet taste.

The brand said it was perfect for everyday usage including in shakes, cereals, baking, cooking and more.

“We are incredibly excited about entering another completely new market for The Gym Kitchen, on the back of a phenomenal year of NPD launches across major categories,” said founder Segun Akinwoleola. “Our proposition around high-protein, nutritionally balanced foods that deliver on taste fits perfectly with the health consumption drivers around milk, making this launch a natural progression for the brand.”

The brand launched in 2020 with the aim of targeting healthy foodies with its high-protein offering. It covers chilled ready meals, frozen ready meals, pizzas, ambient grains, yoghurts, food to go, instant noodle pots and pancakes.