The Gym Kitchen has unveiled a quintet of NPD for the new year, spanning chilled meals and food to go.
It has added a trio of 400g chilled ready meals (rsp: £3.75): Salt & Pepper Chicken, Teriyaki Chicken and Cajun Chicken. Each provides two of the recommended 5 a day, with less than 400 calories per serving.
Salt & Pepper Chicken has rolled into Asda. Teriyaki Chicken and Cajun Chicken will hit Tesco chillers on 13 January, along with the brand’s existing Katsu Chicken meal.
Two food-to-go items – Chicken Caesar Sandwich (rsp: £3.40) and BBQ Chicken Bites (rsp: £3.40/45g) – have also rolled into Tesco chillers and are available as part of the retailer’s lunchtime meal deal promotion.
“We are starting 2025 with a bang, and this is just the beginning of what is set to be another incredible year of NPD, with more exciting new launches over the coming weeks and months,” said The Gym Kitchen founder Segun Akinwoleola.
“The expansion of our core chilled meals range and our more recent stretch into food to go is testament to the strength of both offers and the phenomenal support from our retail partners, as well as our ever-growing loyal consumer base.”
The innovations are being supported by a national outdoor and print media campaign, live now.
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