The Gym Kitchen has launched a range of high protein chicken sausages into Tesco this month.
The challenger brand aims to continue to disrupt the functional food space across new meal occasions, with its two-strong sausage offer hitting store in time for BBQ season.
The range includes Original, with roasted onion and light seasoning, and Piri Piri, infused with red pepper and chilli.
Each variant includes 17g and 18g of protein respectively, per two-sausage serving.
“We are delighted to further expand our range in Tesco, putting ‘The Gym Kitchen twist’ on what has got to be one of the nation’s favourites,” said founder Segun Akinwoleola. “Sausages are incredibly versatile and an ultimate crowd-pleaser – our new High Protein range is guaranteed to get taste-buds sizzling, whilst smashing those ever-important nutrition goals!”
This is the latest in a stream of NPD across chilled meals, food-to-go, chilled yoghurts and desserts.
The brand is focusing on innovation across multiple categories to bring a broader target group of healthy foodies into the brand.
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