Wipes continue to prove popular with consumers because of their convenience, and the sector is driving growth in the surface cleaner and window cleaner segments. Domestos wipes are just outside the top 20 and growing by almost 40%, suggesting that Flash Wipes may not be the only product in this format to appear in the top products list next year. Cif Glass and Window Wipes, launched in March, are close, with sales of more than £3m. The product was the first to be launched in the UK by Lever Fabergé under the global Cif name, following the name change from Jif. Windolene window cleaner has performed well in both the standard trigger spray version and a new wipe format. Multi-surface cleaners are showing growth, driven by the higher price wipes. Launches such as Cif Oxy Gel have also contributed to this growth. Domestos Bi Actif was relaunched, replacing Domestos Germ Guard. Achieving combined sales of over £4m, these have performed well. While bleach was hit by EDLP last year, volumes and value have declined at the same rate as more competition appeared. The value of Domestos has fallen, yet Paro zone bleach has achieved growth of 14%. Toilet cleaning products have experienced a 25% rise in value sales, with innovative formats driving growth. Domestos Mousse and Harpic Power-foam have achieved combined sales of more than £4m. Toilet cleaning tablets have been introduced with Toilet Duck Active and Harpic Power. Drain cleaners have experienced growth, driven by new formats such as Mr Muscle Foamer at 34% growth. {{P&P }}

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