Exotic birds lose out to Kingfisher in the latest campaign for the lager which made its name in the Indian restaurant sector. The brand is being backed by a £1m initiative which features posters on the London Underground and in mainline stations for the next two months. It will also include trade advertising and new point of sale material. Brian Dozey, marketing director for Kingfisher, said the campaign targets young drinkers with an ironic chat-up situation between two bizarre birds in which Kingfisher comes out on top. The brand is marketed by UBSN and produced by Kent brewer Shepherd Neame. {{DRINKS }}

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