Maxxium plans to increase its support for its Macallan malt whisky in the UK with a campaign which is currently running in the US. The distributor is spending $2.5m on the US initiative and, if it is successful, it will be introduced to the UK next year. The Lead a More Colourful Life press and poster advertising features a range of surreal images. The campaign is the first new initiative for the brand in key markets for two years. {{DRINKS }}