"I love the latest Lilt ads with the two large West Indian ladies trying out horseriding, golf and yoga. Of course, they are hopeless and chaos rules until they get a chance to relax with their favourite drink, but their laughter is so infectious that you can't help smiling. I think the idea is to convey a warm, colourful, tropical, fun image for the Lilt brand. It works. I'm sure these ads must have been great fun to make." {{MARKETING - P&P }}

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