>>Key findings
Tesco 3133
Asda2020
Sainsbury1725
Morrisons810
Safeway719
Co-op323
Kwik Save39
Somerfield211
Waitrose 16
Other928
Tesco31
Asda 27
Sainsbury21
Safeway11
Morrisons11
Co-op8
Waitrose6
Kwik Save6
Somerfield4
Other 22
None of these 22
Longer queues at the checkout 75
Christmas stock hitting shelves too early 51
Items out of stock44
Other customers 31
Piped Christmas carol music30
Car parking29
Irritable shop staff14
Nothing3
Before September 1
September3
October6
November21
Beginning of December23
One to two weeks before Christmas 28
The last few days before Christmas 16
Christmas Eve1
Websites 37
Catalogues36
Tesco19
Asda19
Sainsbury12
Morrisons5
Safeway5
Co-op4
Kwik Save3
Waitrose2
Somerfield2
Other 42
Earlier 21
Later14
About the same time65
Asking people what they want64
Internet/websites35
Promotions/displays in store30
TV advertising/programmes20
General gift catalogues19
Store magazines picked up in store17
Leaflets/special offers through letterbox 16
Magazine advertising15
Charity catalogues9
Radio advertising 2
None of these7
Less than £1005
£100 to £24918
£250 to £49932
£500 to £74921
£750 to £99910
£1,000 to £1,4998
£1,500 to £1,9993
£2,000 and above2
Less 24 More 10The same 66
TescoAsdaSainsburyMorrisonsSafewayNone
Best for food/drink present ideas32 2726 9522
Best for food38 32 26 15 78
Best for alcohol33 32 18 12 718
Best for non-food ideas16 25 94253
Best for Christmas cards12 17 64 265
Best for Christmas wrap etc15 20 94158
Best for Christmas household items26 30 1374 36
Best for toys and games13 26 33160
Homewares33
Electronics5
Small domestic appliances18
None of these49
Coming up with present ideas55
The cost49
Having enough space in the fridge27
Early credit card bills20
Staying with other people10
Tolerating older relatives7
Having to eat Brussels sprouts5
The office party4
Presents56
Cards52
Wrapping and bows31
Food for main meals21
Christmas decorations18
Wine/champagne14
Chocolates11
Christmas pudding10
Beer10
Spirits9
Nuts7
Christmas cake6
Savoury snacks5
Where do you do your main shop? (%) And your top up shop? (%)
Which of these stores, if any, do you tend to shop at in the run-up to Christmas that you wouldn’t normally visit? More than one can be ticked. (%)
What most annoys you about Christmas shopping? (%)
When did you start or when do you plan to begin Christmas food shopping? (%)
In which areas will you shop for gifts and non-food that you wouldn’t visit under normal circumstances? (%)
Are you planning to start Christmas shopping earlier or later this year? (%)
Which of the following are the most important for inspiration? (%)
How much do you think your total Christmas shopping bill amounted to last year? (%)
Do you think you will spend more, less or the same on Christmas shopping this year compared with last year? (%)
To which retailers do the following statements apply? (%)
Which of the following are you more likely to buy from a supermarket than any other store? (%)
What are the most stressful things about Christmas? (%)
What do you tend to buy first? (%)
Tesco 3133
Asda2020
Sainsbury1725
Morrisons810
Safeway719
Co-op323
Kwik Save39
Somerfield211
Waitrose 16
Other928
Tesco31
Asda 27
Sainsbury21
Safeway11
Morrisons11
Co-op8
Waitrose6
Kwik Save6
Somerfield4
Other 22
None of these 22
Longer queues at the checkout 75
Christmas stock hitting shelves too early 51
Items out of stock44
Other customers 31
Piped Christmas carol music30
Car parking29
Irritable shop staff14
Nothing3
Before September 1
September3
October6
November21
Beginning of December23
One to two weeks before Christmas 28
The last few days before Christmas 16
Christmas Eve1
Websites 37
Catalogues36
Tesco19
Asda19
Sainsbury12
Morrisons5
Safeway5
Co-op4
Kwik Save3
Waitrose2
Somerfield2
Other 42
Earlier 21
Later14
About the same time65
Asking people what they want64
Internet/websites35
Promotions/displays in store30
TV advertising/programmes20
General gift catalogues19
Store magazines picked up in store17
Leaflets/special offers through letterbox 16
Magazine advertising15
Charity catalogues9
Radio advertising 2
None of these7
Less than £1005
£100 to £24918
£250 to £49932
£500 to £74921
£750 to £99910
£1,000 to £1,4998
£1,500 to £1,9993
£2,000 and above2
Less 24 More 10The same 66
TescoAsdaSainsburyMorrisonsSafewayNone
Best for food/drink present ideas32 2726 9522
Best for food38 32 26 15 78
Best for alcohol33 32 18 12 718
Best for non-food ideas16 25 94253
Best for Christmas cards12 17 64 265
Best for Christmas wrap etc15 20 94158
Best for Christmas household items26 30 1374 36
Best for toys and games13 26 33160
Homewares33
Electronics5
Small domestic appliances18
None of these49
Coming up with present ideas55
The cost49
Having enough space in the fridge27
Early credit card bills20
Staying with other people10
Tolerating older relatives7
Having to eat Brussels sprouts5
The office party4
Presents56
Cards52
Wrapping and bows31
Food for main meals21
Christmas decorations18
Wine/champagne14
Chocolates11
Christmas pudding10
Beer10
Spirits9
Nuts7
Christmas cake6
Savoury snacks5
Where do you do your main shop? (%) And your top up shop? (%)
Which of these stores, if any, do you tend to shop at in the run-up to Christmas that you wouldn’t normally visit? More than one can be ticked. (%)
What most annoys you about Christmas shopping? (%)
When did you start or when do you plan to begin Christmas food shopping? (%)
In which areas will you shop for gifts and non-food that you wouldn’t visit under normal circumstances? (%)
Are you planning to start Christmas shopping earlier or later this year? (%)
Which of the following are the most important for inspiration? (%)
How much do you think your total Christmas shopping bill amounted to last year? (%)
Do you think you will spend more, less or the same on Christmas shopping this year compared with last year? (%)
To which retailers do the following statements apply? (%)
Which of the following are you more likely to buy from a supermarket than any other store? (%)
What are the most stressful things about Christmas? (%)
What do you tend to buy first? (%)
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